Our Now. #mycalvins

Our Now. #mycalvins is a Calvin Klein underwear campaign, the kind of short-form advertising built entirely around skin and star power. Noah Centineo and Shawn Mendes both strip down to nothing but the brand's signature briefs, showing off far more than their usual film and music work ever allows. The 2 scenes on site catch them at their most exposed, lean and confident in front of the camera with little left to guess at. For fans who tuned into this campaign for more than the fashion, it delivers exactly that.